The present era is marked by a transition in broadcasting – from analog to digital. The demand for broadcasting major video programs in HD format has been the latest trend in the global broadcasting industry. Broadcasting switchers, being an integral part of video broadcasting, are extensively influenced by the ongoing changes in the industry.
According to a report published by Transparency Market Research, a market intelligence and research firm, the valuation of the global broadcasting switchers market
in 2013 was US$1.28 billion. Analysts at TMR expect the market to expand at a CAGR of 6.7% over its 2013 value and reach a value of US$2.03 billion by 2020, on account of the rising uptake of the HD format across the globe.
Broadcasting switchers are employed in film or video production for switching or selecting several audio and video signals coming in from different sources. Production, routing, and master control are the main types of broadcasting switchers.
The global broadcast switchers market is moderately consolidated in nature. Sony Electronics, Evertz Microsystems, Snell, Ross Video, Utah Scientific, Blackmagic Design Pty., Broadcast Pix, Grass Valley, NewTek, FOR-A Co., Panasonic Corp., and Ikegami Electronics are the major companies operating in the global broadcast switchers market.
Here’s a snapshot of the latest initiatives by major companies in the global broadcast switchers market:
- Ross Video is one of the market leaders in the global broadcast switchers market. Recently, KDLT-TV, an NBC-affiliated television station in the U.S., installed Ross Videos’ ‘Ross Carbonite +2M’ production switchers as a part of its HD rebuild project. Owing to this, analysts expect a significant hike in the market standing of Ross Video in the U.S.
In June, 2015, the company announced that it has forged a strategic partnership agreement with Sweden-based Danmon, where the latter will represent Ross Video in Sweden. As part of this agreement, Danmon will offer a complete range of live production solutions from Ross Video to customers in the Swedish broadcast switchers market. This move is likely to boost the international business of the company.
- Grass Valley, another leading player in the global broadcast switchers market has taken the same route as Ross video for business promotion. It has entered into a deal with QVC, a home shopping network, to supply Kayenne K-Frame production switchers to be installed in the broadcast facility of QVC.
- Broadcast Pix has recently introduced its mobile integrated production switchers under the Roadie brand name. This production switcher is designed to provide an HD workflow with in-built HD streaming and recording as well as built-in Wi-Fi and two network inputs in order to accommodate a hotspot for connecting to cloud-based services such as Skype. Roadie is available on the market at a price of US$12,495.
With a customer base in almost 110 countries, Broadcast Pix has established itself as one of the leading players in the global broadcast switchers market, as it boasts a product base raging from compact systems with end-to-end integration to large-scale systems for high-end live productions.
TMR analysts forecast that the increasing adoption of ultra HD and 3D technology will create new growth avenues for the global broadcast switchers market.