Wipes Market Grows on Back of Rising Awareness Regarding Hygiene

Industry Insights

In recent years, wipes market has been witnessing robust growth on back of rising awareness regarding hygiene. Some of the major features of wipes influencing growth of the market include ease of use, convenience, disposability, time saving, safety, consumer focused aesthetic, and hygiene factor. Meanwhile, cost effectiveness of wipes is driving the adoption rate across both developed and developing countries.

Companies Operating in Wipes Market Diversify Product Range for Mass Consumer Traction

Registering the demand rate due to growing hygiene concern, manufacturing companies operating in the wipes market have been introducing wide range of wipes. Some of them include wet, feminine, intimate, flushable, and scented among others depending on the end-user application.

Some of the prominent companies operating in the market are S. C. Johnson & Son, Clorox Company, Kimberly-Clark Corporation, Procter & Gamble, Robinson Healthcare Limited, PT. Asia Pacific Fortuna Sari, E.I. du Pont de Nemours and Company, Nice-Pak, Reckitt Benckiser Group plc., Contec Inc., Embuer, and Rockline Industries.

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Convenience of Use Coupled with Portability Factor Propels Growth of Wipes Market

Growing urbanization, high disposable income, and increasing infant population are major factors contributing to the growth rate of the wipes market. Wipes facilitate easy and quick cleaning without and hassle. Hence, these wipes are being adopted by people who are occupied in other activities due to high job pressure or children related work.

Further, effectiveness and convenience of the product make it preferable over the conventional cleansing products. In addition, portability of the wipes allow various consumers to adopt it in their daily life usage. Application of the wipes enable the consumer to maintain personal hygiene standard in line with environmental hygiene. Also, it minimizes the risk of contamination.

Lately, baby wipes have been gaining significant traction due to its widespread usage. Moreover, rising number of working parents is a key factor contributing to the market growth. Convenience of use, hygienic factor, and portability are some of the favorable features fuelling the wipes market.

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Edward Turner

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