Twitter recently had its first ever TwitterFronts event for the Middle East and North Africa (MENA), where the microblogging platform made some interesting announcements. Twitter unveiled collaborations for video streaming with more than 16 partnering companies. This is for video streaming for sports, news, and entertainment.
With this role out, advertisers receive opportunities to connect with the most valuable audience. That too at a time when they are in the most receptive state of mind.
As a general observation, worldwide, Twitter’s audience have a bend for its partners’ premium video streamed in real-time. And Twitter advertisers acknowledge to align with its brand safe inventory. This could be global-firsts emerging from any region. For example, in MENA, advertisers benefit from custom productions wherein brands positioned as viable distribution partners. In the region, advertisers also benefit by accessing original content and video highlight clips.
Analysis of Popularity of Twitter Users in Middle East overwhelming
Taking the opportunity, Twitter shared analysis of research carried out by consumer insights company Toluna. During the research, user preferences for content were examined and their interactions with users in parts of Middle East within the online video realm.
Further, the research revealed popularity of Twitter in parts of the Middle East for video content. It revealed 62 percent in Egypt, and 72 percent in KSA consider Twitter consider to be one of the main sources for online video content. Also, the research revealed 64% users to have previously viewed live streamed content on the microblogging platform.
Meanwhile, Twitter is excited to partner for premium content, and looks forward for continued success of advertisers, said Managing Director, MENA, Twitter.