Trends Influencing Butterfly Pea Flower Tea Market


Butterfly pea flora has a large quantity of antioxidants, flavonoids and no caffeine which have a beneficial effect on human metabolism, and is also known as Clitoria Ternatea. This is due to fuel demand over the prediction period for butterfly pea floral tea. Increasing know-how on traditional foodstuffs through different Internet sites has prompted customers in advanced areas to opt for non-traditional food and drinks that are supposed to increase demand in the North American and European areas for butterfly-pea floral tea. The butterfly pea flower tea is anticipated to create a powerful consumer base in the herbal tea industry due to a higher dietary value.

Here are some of the key trends and pointers impacting the global butterfly pea flower tea market:

  • This flower is rich in anthocyanin, a powerful antioxidant which, when blended with acidic substances such as citrus juice, shifts color to violet. This change in color makes the butterfly pea a trendy ingredient to be used in food and beverage.
  • The butterfly’s flora is not only fascinated by its colour, heritage and nature but is also evident in its solid health. It has anti-inflammatory characteristics, encourages anti-aging and promotes the health of the brain. Studies on these health advantages, however, have not yet been performed.

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  • The butterfly pea flower comes from South-East Asia, where it is used in teas and as a natural food dye in Singapore, Thailand, Malaysia and Myanmar, among others.
  • Manufacturers can experiment with lively colors to produce goods on social media channels like Instagram worthy of customer praise. Mintel’s’ Play Ethic ‘ trend points out that customers strive for a equilibrium between working as an adult and playing as a child when life becomes more hectic and down time less relaxed. High colors may make food more enjoyable.


Lisa Smith

Lisa Smith is a specialist in search engine optimized (SEO) content with a wealth of experience gathered from working in leading market research firms. Currently, she is the Team Lead for the SEO department at Transparency Market Research. In the said role, she has actively contributed to building a winning content strategy leveraging right keywords, link building, market research and analysis, and competitor analysis. Lisa has a Bachelor’s Degree in Computer Science from Nagpur University and a Master’s degree in Business Administration.

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