Trends Influencing Butterfly Pea Flower Tea Market


Butterfly pea flora has a large quantity of antioxidants, flavonoids and no caffeine which have a beneficial effect on human metabolism, and is also known as Clitoria Ternatea. This is due to fuel demand over the prediction period for butterfly pea floral tea. Increasing know-how on traditional foodstuffs through different Internet sites has prompted customers in advanced areas to opt for non-traditional food and drinks that are supposed to increase demand in the North American and European areas for butterfly-pea floral tea. The butterfly pea flower tea is anticipated to create a powerful consumer base in the herbal tea industry due to a higher dietary value.

Here are some of the key trends and pointers impacting the global butterfly pea flower tea market:

  • This flower is rich in anthocyanin, a powerful antioxidant which, when blended with acidic substances such as citrus juice, shifts color to violet. This change in color makes the butterfly pea a trendy ingredient to be used in food and beverage.
  • The butterfly’s flora is not only fascinated by its colour, heritage and nature but is also evident in its solid health. It has anti-inflammatory characteristics, encourages anti-aging and promotes the health of the brain. Studies on these health advantages, however, have not yet been performed.

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  • The butterfly pea flower comes from South-East Asia, where it is used in teas and as a natural food dye in Singapore, Thailand, Malaysia and Myanmar, among others.
  • Manufacturers can experiment with lively colors to produce goods on social media channels like Instagram worthy of customer praise. Mintel’s’ Play Ethic ‘ trend points out that customers strive for a equilibrium between working as an adult and playing as a child when life becomes more hectic and down time less relaxed. High colors may make food more enjoyable.


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