Track and Trace System Market Opportunities in Packaging Industry is Estimated to Grow at a significant rate throughout 2016 – 2024

Industry Insights

Track and trace system is an anti-counterfeiting solution used in food & beverage and pharmaceutical industry. Track and trace system is used for printing unique identification code onto the individual product once the products are packed and ready to move. Track and trace system allows tracing the individual products throughout the supply chain. Various track and trace systems, ranging from basic to complex trace and track systems are offered by different manufacturers globally.

Global Track and Trace System Market: Drivers & Restraints

The growth of global track and trace system market is driven by the demand for anti-counterfeiting measures in the industries such as pharmaceuticals and food & beverages. Counterfeiting is rising as a major concern in the developing markets. The instances of forgery in pharmaceutical products are very high in developing markets such as India, China, Brazil as compared to developed markets. To overcome counterfeiting issues companies are opting for technological measures to secure their supply chain, which in turn is augmenting the demand for track and trace system market globally.

Furthermore, pharmaceutical and food & beverage industries growth along with the consumer awareness towards the authenticity of the products are supplementing the demand for track and trace system market globally. Trends identified in the global track and trace system market are regulatory bodies such as US FDA (Food and Drug Administration), and European Federation of Pharmaceutical Industries and Associations (EFPIA) are mandating the pharmaceutical industry to print unique identification code on the medical package. However, this trend is followed in mostly the developed countries, whereas, in the developing countries where the regulations are lenient might hamper the growth of track and trace system market globally.

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Global Track and Trace System Market: Segmentation

The global track and trace system market is segmented on the basis of track and trace system types, end-use and region

On the basis of track and trace system types, the global track and trace system market is segmented into:

  • Barcodes
    • Linear Barcodes
    • 2D Barcodes
  • Radio-frequency Identification (RFID) Tags
  • Real-time Locating System (RTLS)

On the basis of end-use industry, the global track and trace system market is segmented into:

  • Food & Beverages
  • Pharmaceuticals

Track and Trace System Market: Regional Outlook

Based on the geographies, global track and trace system market is segmented into five key regions – North America, Latin America, Europe, APAC, and the Middle East & Africa. Among the regions mentioned above, North America accounts for a significant share of track and trace packaging market.

Global Track and Trace System Market: Key Players

Some of the major players identified in the global track and trace system market include Robert Bosch GmbH, Siemens AG, pester pac automation, Werum IT Solutions GmbH, Uhlmann Packaging Systems LP, Global Healthcare Exchange, LLC., Marchesini Group S.p.A., and Weber Marking Systems GmbH.

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Lisa Smith

Lisa Smith is a specialist in search engine optimized (SEO) content with a wealth of experience gathered from working in leading market research firms. Currently, she is the Team Lead for the SEO department at Transparency Market Research. In the said role, she has actively contributed to building a winning content strategy leveraging right keywords, link building, market research and analysis, and competitor analysis. Lisa has a Bachelor’s Degree in Computer Science from Nagpur University and a Master’s degree in Business Administration.

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