In today’s rapidly urbanizing society, a well-kept skin care routine has a specific space in the daily lifestyle of a millennial. Toning is a critical part of the skin care routine process, which is essentially done for even skin tone appearance.
Toning lotions are the sheer liquids, incorporated with slightly astringent, stimulating, and sometimes antiseptic properties. These lotions are used as skin fresheners that clear the skin and helps get rid of dead skin cells, which results in rejuvenated skin. The exponential growth in social media has generated significant awareness among the masses regarding the importance of using toning lotion, which in response has increased its demand globally.
Toning Lotion Market – Competitive Landscape
Clarins is a France based luxury cosmetic, skin care, and perfume brand that was founded in 1945 by Jacques Courtin-Clarins. It is a privately held family owned business having a global presence. The company offers its toning lotion in two distinct packaging, which includes the regular size of 200 ml costing US $26.0, and luxury size of 400 ml costing US$ 40.0. Further, the toning lotions offered by the company are diversified into three different variants (Toning Lotion with Chamomile, Toning Lotion with Iris, and Extra-Comfort Toning Lotion).
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C F E B Sisley SAS
Sisley is a luxury cosmetic, personal care and perfume manufacturer headquartered in Paris, France. The company was established in 1976 and has been operated by the d’Ornano family. The brand is distributed to more than 90 countries and earns majority of its revenue, i.e., 85%, from exports. Sisley contributes to the toning lotion market by providing three variants of face toning lotion in a standard packing of 200 ml. All its toning lotions are plant based and alcohol free.
Clinique Laboratories LLC
Clinique Laboratories is a U.S. based manufacturer of toiletries, fragrances, and skincare products. The company is a wholly owned subsidiary of Estée Lauder Companies. Clinique is among the most prominent skin care brands, and its products are sold through premium retail outlets and online stores. The toning lotions of Clinique are marketed as Clarifying Lotion, which are categorized based on the skin type of the users.
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Laboratoire NUXE SAS
Founded in 1957, Laboratoire NUXE is a manufacturer of dermo-cosmetic products. The brand has its effective presence in 74 countries across the globe and also owns a factory and research laboratory in France. The toning lotions from NUXE are majorly sold under its cleansers and make-up removers section.
Other key players operating in the global toning lotion market also include Christian Dior, Shiseido, L’Oreal Paris, Oriflame, and Caudalie.
Toning Lotion Market – Dynamics
Robust penetration of social media
Most of the skincare brands are highly benefited by the penetration of social media globally. Social media advertisement has turned out to be one of the most impactful tactics in the consumer goods industry, particularly for women centric segments. The toning lotion market over the past 3-5 years has greatly benefitted from social media as a marketing platform.
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Environmental sustainability challenges expected to impede the growth of the toning lotion market
Despite the promising outlook for the skincare industry, the market is anticipated to face severe threats associated with ethical production and environmental sustainability. Eco-friendly packaging, water management, green formulation, social impact, and greenwashing are some the critical sustainability challenges faced by the toning lotion market.