Stain remover products are available in various forms such as liquids, powders, bars, sprays, sticks, tablets, wipes, foams, gels, and packs. These products usually contain bleaches, surfactants, enzyme preservatives, fragrances, and coloring agents depending upon the type. The common stain types are mud, milk, soil, barbeque sauces, red wines, beetroot, coffee, coke, blood, honey, mayonnaise, baby food, honey, oil, and tomato sauce. Stains and spots on clothes can be removed if they are treated with the right products at the right time. Freshly occurred stains are usually easier to treat; thus, manufacturers are focusing on pre-laundry cloth treatment products which are portable, compact, and convenient to use. The stain remover keeps clothes fresh and soft for a longer period of time, thereby extending the clothes life.
Increasing penetration of washing machines in emerging economies is the key factor driving the stain remover products market. Many laundry vendors are now running campaigns to increase hygiene and health awareness related to laundry product usage. The basic human tendency of keeping clothes fresh and stain-free is one of the buying criteria for stain remover products market.
Product packaging is also one of the differentiating factors for all types of laundry care products as manufacturers are concentrating more on innovative packaging, thereby helping consumers to decide on their product preference, choice, and the final purchase. Consumers prefer stain removers which can help in cleaning their clothes quickly and conveniently.
High-quality fabric innovation has supported the global stain remover products market as the customer’s choice of quality fabric is changing along with time. Manufacturers are also catering to the needs of consumers by providing them products for specific stains. For instance, Evergreen Labs manufactures the Wine Away stain remover product for removing wine stains. These factors are expected to drive the demand for stain remover products over the forecast period.
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The increasing e-commerce industry is expected to be the major factor driving the growth of the stain remover products market, especially amongst the working class, owing to the ease of convenience and accessibility. The e-commerce platform is largely dominated by companies such as Target, Amazon, and Walgreen. E-commerce distribution channel is also expected to be the fastest growing distribution channel.
In the past few years, the lifestyle of both developed and developing countries has changed significantly such as in Russia, India, and China owing to rapid increase in urbanization. Women are becoming more career driven. Increase in working women has led to the combined increase in disposable income in dual-income households which has led to higher average household incomes. Stain removal products keep the fabric and color quality of the clothes intact along with removing the stains. These products are generally all-in-one which is ideal for the working households who generally prefer quick and convenient cleaning options for their daily laundry.
The stain remover product market can be segmented by product into powder, liquid, bar, and others which includes sprays, sticks, tablets, wipes, foams, packets, and gels. By application, the market can be classified into commercial and residential end-user segments. Commercial applications include laundry services, textile industry, and hospitality industry whereas residential applications include household cleaning.
The major industry participants in the global stain remover products market include Church & Dwight, Henkel, Reckitt Benckiser, Proctor & Gamble, S.C. Johnson, The Clorox Company, Amway, ACE Gentle, Attitude, Bio-Tex, Biokleen, Bissell, CR Brands, Buncha Farmers, and Dr Beckmann.