The demand within the global market for sports analytics has been rising due to growing competence across various sports events and tournaments. Sports analytics is a means to give key data to teams and sports persons that can in turn help them in gaining a competitive advantage over competing teams or participants. The rising popularity of several types of sports has paved way for the growth of the global market for sports analytics. Furthermore, investments made by national and regional territories to improve the performance of their respective teams have also propelled demand within the global market for sports analytics.
This blog by Transparency Market Research (TMR) on the global sports analytics market explains a multitude of factors that have aided market growth.
- Need for Predictive Analysis
Sports analytics covers several areas including player fitness, team mix, performance analysis, and forecasts. All of these parameters come in handy for teams and players to plan their game strategy. Hence, the global market for sports analytics has been expanding alongside advancements in the overall sports fraternity. Moreover, commercialisation of sports events has also led to the growth of the global sports analytics market in recent times. As new vendors emerge in the global sports analytics market, the competition in expected to toughen in the years to come.
- Commonwealth Games and Olympics
The popularity of internationally-acclaimed events is a key dimension to be considered while gauging the growth dynamics of the global sports analytics market. The quest of national teams to win medals on these events has led to the adoption of sports analytics across teams.
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