Rising Millennial Interest In “Rose Wine” Is One Of The Leading Factors Contributing To The Rose Wine Market’s Growth During The Forecast Period


The global rose wine market is anticipated to show a steady growth in the near future due to rising popularity of premium alcoholic beverages. The social media has played a key role in amplifying the market’s growth during the forecast period. There has been a rise in popularity of premium products in the developing countries. The rising party culture and numerous celebrities endorsing rose wine brands have further popularized the consumption of rose wine.

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The rising trend of premiumization and rising popularity of rose wine among millenials has encouraged TMR analysts to perform a comprehensive research on the global rose wine market. In its latest offering, TMR highlights the key aspects shaping the rose wine market’s growth during the forecast period. Further, it talks about the business strategies deployed by the key market players and the measures taken by the new entrants to proliferate the global market.

The global rose wine market is highly fragmented with the presence of numerous global and regional players. The competition in the market is characterized by the development of premium rose wine products and the deployment of robust distribution channel and marketing strategies. Some of the notable developments in the global rose wine market are listed below:

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  • The development of rose beer, a hybrid between beer and wine has highly amplified the rose wine market’s growth. Looking at the popularity of rose wine among the millenials and the brunch crowd, innovators developed a drink called the rose beer. It is extensively produced by numerous wine makers and brewers. Firestone Walker Brewing Company even has a flagship rose beer product called the Rosalie.
  • In April 2019, Campo Viejo, one of the biggest Spanish brands has launched its first rose wine. Campo Viejo is already a household name for red wine and the development of rose wine will only add on to its product portfolio. This move has helped it gain numerous consumers across the globe and build a strong brand image.

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