Rising Cases of Non-communicable Diseases Holds Potential for Growth of Nutraceuticals Market

Industry Insights

Technological advancements are helping in improving overall quality of our lives. However, there are some instances where this advanced technology has caused inactive lifestyle, which has triggered numerous disease conditions. Blood pressure and heart issues are some of the key health conditions faced by major worldwide population. People with such health conditions are advised to use various food supplements such as nutraceuticals. Rising number of people with heart and blood pressure issues are fueling the growth of the global nutraceuticals market.

In recent times, there is rise in demand for functional beverages such as fruit and vegetable drinks and juices. This increased demand can be attributed to growing awareness about the importance of healthy lifestyle. As a result, the nutraceuticals market is expected to show stupendous growth avenues in the upcoming period.

Well-established vendors in nutraceuticals market are engaged in attracting new customer base. For this purpose, they are chasing strategies of launching of new products. Besides, they are focusing on providing superior quality products. These moves are promoting the growth of the global nutraceuticals market. Many companies are entering into partnerships. One of the key aims of these initiatives is to push the research activities and offer innovative products to end-users. These moves are projected to support the market growth.

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On regional front, Asia Pacific is projected to show promising growth avenues for the global nutraceuticals market. Increased health awareness, improved disposable income, and growing overall population are some of the key reasons behind this projection. Besides, there is increased demand for milk and meat in recent times. Due to this situation, many animal feed producers are inclined to add nutraceuticals in animal feed. Moreover, growing demand for natural beauty products is one of the key reasons supporting the nutraceuticals market growth.

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