Quick Service Restaurant (QSR) IT Market Gains Momentum On the Pretext to Meet Customer Standards

Industry Insights

The global market for quick services restaurants (QSR) IT is banking on the efforts of restaurants to device ways of outdoing competition and offering better services to customers. Quick service restaurants have to stay abreast with the latest technologies that could make their own processes swift and agile. Hence, a number of solutions such as digital menu cards, kiosks, point of sales solutions, and digital signage have been adopted by QSRs. All of these deployments require the usage of IT in some capacity, thus driving demand within the market.

Transparency Market Research (TMR) prognosticates that the market value would elevate to US$18,664.0 mn by the end of 2025. Furthermore, the market would expand at a robust CAGR of 7.6% over the forecast period of 2017 to 2025.

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How are Customer Needs Enhancing Market Growth?

As people become increasingly reliant on Quick Service Restaurants for their food needs, the restaurant chains are faced with the challenge of catering to the needs of these customers. Long queues and waiting times need to be eliminated from QSRs because customers expect swift deliverance. This has created demand for quick service restaurants IT and is expected to become an integral part of the restaurant-chain industry. The need to build a brand image has also persuaded restaurant owners to induct QSR IT.

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How has Technology Benefitted the Global Market?

Mobile payments have originated as the most important trend within the restaurant business. Customers are more comfortable in making online mobile payments which necessitates the need to have a robust IT system within QSRs. Furthermore, the market has also grown on account of the enhanced productivity and improved accuracy offered by quick-service restaurants IT.

The leading market players include Imagine Print Solutions, GoFrugal Technologies Pvt. Ltd., Delphi Display Systems Inc., Cognizant, Abcom Pty Ltd, HM Electronics Inc., LG Display Co. Ltd., and CAKE Corporation.

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