The increasing health and wellness awareness among the consumers is leading to the growing demand for functional food and beverages over the past few years. The fueling demand for functional food products is strongly backed up by the increasing disposable incomes of the consumers in both developed and developing economies, creating a strong need for functional ingredients and compounds. The functional compounds not only aids in increasing the nutritional content of the food products but also provide the necessary functional properties. Potassium caseinate is one such compound which is gaining traction in the food and beverage and pharmaceutical industry over the forecast period.
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Increasing Demand for Functional Food and Numerous Functional Properties is Leading to the Escalating Demand for Potassium Caseinate
Today’s consumers are getting aware and conscious about the deteriorating health and increasing lifestyle-related issues and diseases due to their hectic lifestyles and improper nutritional intake. Consumers are thus, readily shifting towards consuming healthier food products which aid in the wellbeing of the individuals. The Increasing demand for functional food and beverages among the consumers is the primary driver for the growing demand for the potassium caseinate over the forecast years. Besides, the increasing market for infant and clinical nutrition due to increasing awareness among millennials and baby boomers is again uplifting the demand for potassium caseinate over the forecast years.
Potassium caseinate is also used as a dietary supplement by athletes and bodybuilders, who consume it before bed, or as a post-workout meal, as potassium caseinate breaks down at a slower rate than other milk protein, thus supplying the body with a sustained protein release. Potassium caseinate is widely used in winemaking and juices to help prevent oxidation, and for the removal of oxidized phenolic components, this is further anticipated to boost its market in the near future.
However, the major drawback with sodium caseinate is that it contains milk protein, which, in some instances, is likely to cause an allergic reaction. Governing bodies such as U.S. Food and Drug Administration have strongly deprecated the consumption of products with sodium caseinate to people who have sensitivity towards lactose and have lactose intolerance. This might hamper the market for sodium caseinate over the forecast period.
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North America is anticipated to be a strong market for potassium caseinate over the forecast years owing to the increasing consumption for dietary supplements and functional foods among the consumers in the region. This is backed by the rising health and wellness awareness among consumers and high per capita disposable income of the families. Besides, increasing awareness regarding proper clinical and infant nutrition is again creating strong market demand for potassium caseinate all across the globe. Asia Pacific region is anticipated to have the highest growth prospects for potassium caseinate market owing to increasing per capita expenditure of the consumers and increasing trend for premium and healthier food products.
The Potassium Caseinate market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the Potassium Caseinate market, including but not limited to: regional markets, drying process, function and end use.
