According to a new market research report titled ‘POP Display Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 – 2026’ published by Transparency Market Research , the global POP display market is expected to reach US$ 16,963.4 Mn by 2026, expanding at a CAGR of 5.6% from 2018 to 2026. According to the report, the global market is expected to be influenced by a range of macroeconomic and industry-specific factors. North America is likely to continue to be at the forefront of global demand, with the market in the region expanding at a CAGR of about 5.3% in the coming years.The evolution in the retail trade sector is anticipated to significantly drive the POP display market.
Product Branding Through POP Displays
Theglobal POP display marketis projected to expand at a significant growthrate due to the increasing trend ofproduct branding with the adoption of POP displays. POP displays play an important role in the branding and promotion of products. POP displays attract the customers at the point of purchase or point of sale.Market players are continuously enhancing their research and development expertise to design creative and portable POP displays. Also, the increasing demand from retailers to sell and display their merchandise items is expected to augment the POP display market.
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Based on material type, the market is classified into corrugated board, foam board, plastic sheet, glass, and metal. On the basis of sales channel, the market is segmented into hypermarket & supermarket, departmental store, specialty store, convenience store, and others. In terms of application, the market is classified into food & beverages, cosmetics & personal care, pharmaceuticals, printing & stationary, electronics, automotive, and others. In terms of region, the global POP display market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. According to the research study, the floor display product segment held a significant share of the POP display market