Methocel widely known as methyl cellulose is vital commercial cellulose ether used in several industrial applications. Methocel is white powder hydrophilic chemical compound synthesized by etherification of cellulose. The versatility of methocel enables it to be an essential compound for applications in the food industry, cosmetics and personal care products, pharmaceutical and biomedical products, ceramics and construction materials, adhesives, and other industrial applications. Methocel is an accepted food additive used as an emulsifying agent to prevent separation of two mixed liquids.
Besides, methocel is used as a gelling additive and thickener in food applications. Methocel is used as a texturizing agent to provide volume and puffiness to the baked goods and also to improve the freshness of the products. Besides, methocel is used to stabilize foam formation in cold drinks, preventing ice crystal formation in ice-creams, reduction of fat in mayonnaise, dressings, creams and sauces, and others. Methocel is used in cosmetics, and personal care products including lotions and creams, hair styling products, hair shampoos, liquid soaps, and body washes, liquid bubble bath concentrate, and toothpaste to provide them thick consistency.
Furthermore, methocel is used as an additive in pharmaceuticals and biomedical products as binders, emulsifiers, thickeners, and stabilizers and also as a potential alternative to gelatin. Methocel is used in ceramic processing to provide better flow and thickness. Besides, methocel is used as a performance additive in construction materials to improve the mortar properties such as workability, water retention, open and adjustment time, viscosity, and adhesion to surfaces.
The market for methocel is anticipated to witness a lucrative demand owing to growing food and beverage industry. The increasing urbanization, per capita disposable income and the improving standards of living is escalating the growth for food and beverage products which is further creating demands for food additives like emulsifying agents, texturizing agents, and others. Thus methocel is witnessing a growing demand over the forecast period. Besides, increasing urbanization and globalization is leading to rapidly growing infrastructural development which is further creating demand for performance additives for construction materials proving to be a driver for methocel market.