Increasing demand for pro-diet bars owing to their high nutritional benefits is primarily driving the global pro-diet bars market. To make it more clear, the bars mainly consist of high protein content, less carbs, few vitamins and macro-minerals, along with other essential micro-minerals. Many pro-diet bar products are consumed by fitness enthusiasts as a workout fuel, which can make them build up body mass and muscle. Several of the bar products are considered as equivalent to meals, which help consumers from overeating, and hence preventing them from gaining weight. The pro-diet bars market is increasingly being driven by these multiple benefits described above.
Many companies are manufacturing the bars in a variety of flavors and types, thus intending to attract a large customer base, consequently propelling the pro-diet bars market in recent times. Many people consume pro-diet bars in order to fulfill the requirement of certain nutrients that might be missed out while eating regular foods. From an overall perspective, as the awareness about the existence and availability of the pro-diet bars increases, the associated market will keep growing at a respectable pace.
Allergic Content Might Make People Consider Alternatives, Thus Stunting Growth
However, there are several reasons that hinder the global pro-diet bars market, apart from all the positive factors described above. Some of these restraints are given below:
Pro-diet bars are protein derivatives of soy, whey, and pea flour, and many are averse to the taste of these substances, thus avoiding their intake.
To enhance the taste, several manufacturers add sweeteners to the products such as sugar alcohol, which might stomach upsets, flatulence, bloating, and diarrhea in many people, especially the ones who are allergic to the sweeteners.
High fructose content of pro-diet bars could disrupt the metabolic processes when ingested in large amounts. Moreover, large proportions of preservatives, artificial flavors, and vegetable oils might negate the nutritional aspect of the bars.
However, several manufacturers are working on improving the pro-diet bar products by introducing healthier varieties with a greater proportion of natural ingredients than synthetic ones, thus reducing effects of the restraints.
Competition is expected to Increase Dramatically over the Next Few Years
The global pro-diet bars market mainly depicts the presence of a highly fragmented and competitive vendor landscape. This is majorly due to innumerable players operating in the market. With new players entering the market on a regular basis, the competition is expected to increase dramatically during the upcoming years.
Bringing about extensive product innovations for overall development is a prime strategy implemented by most businesses working in the global pro-diet bars market.
New businesses entering the competitive scenario of this market every year, are expected to provide enhanced pro-diet bar products than their predecessors.
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Focusing on widespread research activities, participating in mergers and acquisitions, and enhancing marketing actions, also are some of the prime strategies implemented by most businesses operating in the global pro-diet bars market.
Kelloggs, Nestle (PowerBar), General Mills, Naturell, Coca-Cola (Odwalla), Xterra Nutrition, and Promax Nutrition, are some of the competing businesses operating in the global pro-diet bars market.