Ink additives are materials that impart necessary characteristics to printing inks. These characteristics include protection of the finished product and smooth running on the printing press.
- Growth of the Packaging Industry Driving Ink Additives Market
Bundling is a profoundly significant marketing viewpoint that impacts buyers’ acquiring choice. The bundling business is a significant customer of printing inks. Development of the nourishment and refreshments area and ascend in the interest for adaptable bundling in the human services division are assessed to support the interest for ink additives in the following couple of years. Increment in the interest for inks in the worldwide bundling industry is anticipated to drive the global ink additives market during the gauge time frame. The worldwide bundling industry was esteemed at around US$ 820 Bn in 2016 and is probably going to grow at a fast pace during the gauge time frame. Ink additives are utilized in the production of a wide range of printing inks.
- Increased Digitization Hampering Ink Additives Market
The trend of e-commerce and e-books is growing at a significant rate across the globe. It is hampering the publication & commercial printing industry. Thus, substantial decrease in paper-based communication is estimated to restrain the global ink additives market during the forecast period.
Prominent trends in e-commerce include e-books, event tickets, sporting goods, toys, and hotel and airline reservations. These trends are anticipated to restrain the printing inks industry largely in the next few years. This, in turn, is anticipated to act as a restraint of the global ink additives market during the forecast period.
- Opportunities to Collaborate Closely with Printing Ink Manufacturers
Ink additives are available in several forms such as dispersants, defoamers, waxes, and surfactants. Different types of ink additives offer different end-results. For example, plasticizers enhance the flexibility of printed films; waxes promote rub resistance; chelating agents increase viscosity of inks and improve adhesion; surfactants improve the wetting of pigments or substrates; while defoamers reduce surface tension in water-based inks.
Ink additive manufacturers can collaborate closely with printing ink manufacturers to understand the precise requirement of the latter and manufacture printing inks accordingly. Such collaborations can help printing ink manufacturers develop printing inks tailored for specific printing processes such as lithography, flexography, gravure, and digital printing or applications such as packaging, publishing, and commercial printing. Ink additive manufacturers stand to gain considerably by building close relations with printing ink manufacturers and providing customized ink additives.