Rising concerns pertaining to environment due to use of plastic is one of the key factors people are shifting towards alternate materials. Referring to various reports published by esteemed environment organization, in 2016, approximately 242 million tons of plastic was collected worldwide. Further, North America, Asia Pacific, and Europe are the leading plastic waste producer.
To minimize carbon footprint and plastic waste generation, government and non-government organizations across the world are undertaking various initiatives. One of the steps in the direction is growing adoption rate of hydration containers such as water bottles, shakers, infusers, water bottles, and tumbler among other. In recent years, hydration containers have started gaining wide customer traction among the masses.
Reusability of Hydration Containers Fuel Adoption Rate
Hydration containers have emerged as a perfect substitute for 100 million plastic bottles used daily, across the globe. These hydration containers are reusable in nature.
Registering the adoption rare, manufacturing companies are focusing on modification of features and designs of hydration containers. Infusers, embedded mist sprayers, and vacuum insulation are some of the innovation in the products range. These latest innovation are likely to contribute extensively to the growth of hydration container market, in terms of revenue.
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As per a report published by Transparency Market Research, the hydration market stood at a value of US$ 9.7 Bn in the year 2019. Considering the adoption rate, market analyst estimates that the value of market size approximately reach to value equivalent to US$ 15.6 bn by the end of 2027.
Integration of Smart Technology Boosts Hydration Containers Market
Besides environmental concerns, growing demand for lightweight consumer-friendly containers, rising sports participation, and ill effect of plastic containers on health are influencing growth of the hydration container market.
Moreover, integration of wireless technology and growing use of connected devices such as tablets, smartphones, and smart watches among others are likely to fuel the global hydration container market.