The presence of an ever-expanding food and nutrition sector has played an integral role in driving sales across the global nutrition bar market. The rising inclination of the masses towards consuming healthier food options has propelled market demand. In addition to this, nutrition bars have become a regular part of diets followed by sportspersons and athletes. Manufacturing of these bars follows an extensive process as manufacturers have to ensure quality, taste, and health quotients. In addition to this, guidelines released by health authorities related to manufacturing of nutrition bars have also been a source of direction for manufacturing.
In this blog by Transparency Market Research, several new trends and opportunities pertaining to the growth of the global nutrition bar market have been enunciated.
Availability of Multiple Flavours of Nutrition Bars
Manufacturers of nutrition bars have attracted a larger consumer base in recent times. This trend can be attributed to the growing number of flavours in which these bars are available. Furthermore, special nutrition bars for children and adolescents have made their way into the marketplace. The popularity of protein bars amongst youngsters has given a thrust to the growth of the global market. Over the course of the next decade, the total volume of revenues within the global nutrition bar market is projected to multiply.
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Retail Outlets as Key Selling Points
Sale of nutrition bars has increased as manufacturers have tied up with new selling points. Retail chains have played a vital role in driving sales across the protein bars market. These retail outlets offer bars with a wide range of flavours, types, and sizes. Furthermore, retail chains are frequented by all classes of people for a variety of needs. Henceforth, cross-selling of nutrition bars has also emerged as an important trend that has driven sales across the nutrition bars market.