In a bid to create a healthy online community amidst the burgeoning rise of social media, human resources involved in content moderation processes have expressed their opinions about the work being difficult to stomach. The distressing nature of work in the content moderation solutions market has led to radical criticism from across the world, and the market required a tectonic shift in the way operational decisions were made in the content moderation industry.
In 2018, the global market for content moderation solutions reached a value of nearly US$ 4,800 million, and is expected to witness a near 10% year-over-year growth through 2019. The content moderation solutions market is likely to take a big leap in the coming years, as a new role is emerging for AI in content moderation. An alarming rise in the attrition rates in content moderation solution companies has triggered the potential for artificial intelligence (AI) technologies to supplant human resources in the content moderation industry.
The possibility of robots taking over humans in the content moderation industry seems to be a long shot, as the task of content moderation requires contextual understanding in the ‘gray areas’ of decision-making. Nevertheless, the industry is leaning toward a synergetic relationship between intelligent technologies and human moderators, to offer more efficient and employee-centric content moderation solutions. The content moderation solutions market is expected to take a quantum leap, with companies moving to offer content moderation solutions that involve high-tech software paired with a pool of human moderators, and provide an accurate judgment of audience sentiments.
Industry-wide Adoption Expands the Scope of the Market
The need for content moderation is no longer restricted to social media, as other industries such as retail & e-Commerce, media & entertainment, and telecom, as well as governmental organizations are moving most of their operations online. TMR’s study finds that, nearly one-third of the content moderation solutions, in terms of software or services, were availed by the media & entertainment industry in 2018, and this trend is likely to prevail in the coming years too. However, the retail & e-Commerce industry has grown its presence over the Internet, and is likely to hold around one-third of the revenue share of the content moderation solutions market during the forecast period.
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TMR also found that, more than 60% of the end users opted for content moderation services over software in 2018, and their inclination toward outsourcing managed content moderation services is influencing the upcoming trends in the market. Companies providing content moderation services are likely to boost investments in next-generation technologies such as workflow AI and predictive analytics in order to sync with the exponential rise in the demand, notwithstanding the preeminence of human content adjudicators in content moderation services.
The Dual Impact of Internet Regulations on Content Moderation Will Remain Inescapable
End-use industries with a strong online presence have to ensure conformance to diverse global regulations, and protect their audience from potential threats and exposure to cyberattacks and inappropriate content. This is triggering the need for content moderation solutions that can identify and remove inappropriate content that may result in degradation of a brand, loss of consumer trust, financial fraud, or personal threats to audience. Upcoming regulations will only intensify the pressure on industries operating online to make to move to protect user privacies with the help of content moderation solutions.