Future Growth in Identity-as-a-Service (IDaaS) Market – The Modern Identity Revolution


Gone are the days when Internet of Things (IoT) was the ‘next big thing’ in the industrial landscape. The rise of ‘Industry 4.0’ has pushed businesses towards the actual next big thing-Identity of Things (IDoT).

Increased adoption of IoT has caused a stir in the technical and business approach of end users, and the explosion in the number of IoT-connected devices has triggered serious concerns about identity and access management. The demand for identity-as-a-service (IDaaS) has increased tremendously in the past decade, as the need for identity management platforms such as IDoT, for IoT initiatives, has intensified across the world.

The IDaaS landscape is witnessing exponential growth, as businesses are integrating IoT closely with integral business operations, and this has bolstered the need for a fresh approach towards their identity management processes. With the advent of next-generation technologies, including Artificial Intelligence (AI) and cloud computing, the IDaaS market has emerged as a multibillion-dollar landscape in the last few years.

Sensing the immense growth potential for the providers of identity-as-a-service in the IoT-driven industrial ecosystem, Transparency Market Research (TMR) offers exclusive insights on how to expand business in this highly-profitable landscape. TMR’s new study offers value-based information about the market dynamics and changing competitive landscape in the identity-as-a-service market through 2019-2027.

IDaaS Market Set to Grow with the Evolution of Identity and Access Management Solutions

With the burgeoning adoption of IoT-based solutions across a wide range of industries, businesses have become highly vulnerable to threats such as identity theft and fraud. A mounting number of business organizations, including governing bodies, banks and financial institutes, and retail businesses, are moving towards adopting digital enterprise models. This has triggered the need for boosting the fraud reduction potential of identity and access management systems and identity proofing methods, and ultimately the growth of the IDaaS market.

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Attributing to the rise of digitization, the cloud or SaaS (Software-as-a-Service)-based application delivery model is enjoying success in the identity-as-a-service market. In 2018, the valuation of the IDaaS market reached ~ US$ 3.5 billion, and it is expected to witness ~ 21% year-over-year growth in 2019. Upcoming trends in the IDaaS market are expected to drive a palpable shift from password-based to password-less identity and access management and authorization among end users.

BYOD Approach of End Users Boosts Demand for IDaaS for Public Cloud Platform

With a ~ 56% revenue share of the global market, the deployment of IDaaS for public cloud infrastructures is expected to underpin gains for stakeholders. In addition, the popularity of the ‘Bring Your Own Device’ (BYOD) trend is growing in most IT & telecommunications companies, and the IT departments of companies are struggling to protect their organization’s business assets with outside devices entering the company’s network. This is likely to bolster demand in the coming years.

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