The trend changing the dynamics of the food and beverage industry is the growing awareness regarding health among consumers. This is prompting players to find healthier alternatives in their offering. This can be seen in the recent increase in the use of carotenoids in the food and beverage industry.
Carotenoids are natural pigments primarily derived from fruits and vegetables, algae, and fungi. In the food and beverages industry, carotenoids are widely used to give color to the products. In addition to this, the demand for carotenoids is also increasing in other industries such as poultry feed, dietary supplements, pharmaceuticals, and cosmetics. The increasing demands of carotenoids is a major factor expected to drive the global carotenoids market in the coming few years.
Regular Consumption of Carotenoids Can Improve Eyesight and Help Fight Aging
In the past, there have been several researchers that have pointed towards the benefits of the consumption of carotenoids. Carotenoids have anti-aging and anti-cancer properties. It has vital vitamins that help in restoring eye vision in latter ages. Rising incidence of vision loss in people early years and increase in the numbers of chronic disorders are some other factors expected to boost the carotenoids demands in the market. Further, regular consumption of beta-carotene-rich green and yellow vegetables helps prevent the formation of cancerous cells.
Looking at the growing consumers’ demands, players are increasingly investing in the processing of carotenoids. They will help fill the gap between demand and supply that was projected as a major obstacle in the mass adoption of carotenoids.