Exciting and Positive Response from Pets to Palatants is Driving Market Growth


Palatants or palatability enhancers in the pet food domain have been playing a considerable role to bring flavorful, nutritious, and high-quality pet food products. So as to claim a ‘balanced and complete’ pet food, it needs to meet the standards set by the AAFCO – Association of American Feed Control Officials. AFFCO is a voluntary association engaging in setting up proper nutritional standards for pet foods to be complete and balanced. These food palatants are also called as digests.

Optimizing the palatability in the pet food products needs precise balancing of the ingredients and its formulation to get the desired flavor, aroma, and taste. Increasing consumption of these palatants or palatability enhancers across countries such as France, Japan, Chile, and China among others is driving the growth of the global palatants market.

Some of the key players in the global palatants market include names such as Nutriad International NV, Pancosma SA, Diana Pet Food, Nutriscience Technologies Inc., Yingtan WingBiotechnology Co. Ltd., and Kermin Industries Inc., among others.

The global palatants market is primarily driven by the growing awareness among pet owners to provide healthier and balanced food products to their pets. Additionally, use palatants in pet food has led to an observable level of excitement from pets in response to the served food. This has also helped in the growth of the market in recent years.

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Some of the key developments in the global palatants market are listed below:

  • In the year 2014, Kermin Industries Inc., one of the leading companies in the global palatants market announced the launch of its new facility in Verona, Missouri. The company joined hands with the Department of Economic Development (DED) of Missouri to expand its existing production capacity.
  • In 2016, a subsidiary of Frutarom Group – Vitiva, launched a new system called SubSTAR. It is an all-natural oxidation management system for dry as well as wet pet food products. The Israel based fragrance and flavor company claimed nearly 30% longer shelf life, enhanced oxidative stability, and increased palatability.

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