Wearable technology market is a niche market with current domination of a few players. As the technology is new and there are few players, the prices of the products are high. However, the applications of wearable devices are currently spanning across sectors such as fitness and wellness, infotainment, healthcare and medical and industrial and military. Additionally, the applications of these new technology products are expected to increase with further development in the devices, over the forecast period.
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The wearable technology market is segmented by application into fitness and wellness, infotainment, healthcare and medical, and industrial and military. Various products such as smart clothing and smart sports glasses, activity monitors, sleep sensors, smart watches, augmented reality headsets, and monitors in the wearable technology market are further included under these applications. These are further segmented into products with several features. For example, outdoor activity watches have been segmented into watches with altimeter, barometer and compass. Similarly, running watches have been segmented into watches with heart rate monitors and without heart rate monitors. Other products have been further segmented and covered in the report. Among these, the fitness and wellness segment accounted for the highest market share in 2012 and is expected to maintain its position throughout the forecast period due to rising adoption of wearable technology products.
Germany acquired the largest market for wearable technologies with a share of 32% in 2012. Technological innovations presented through various conferences on wearable technologies have created awareness and increased its adoption in the country. An example of such conference is Wearable Technology Conference (WTC) in Germany conducted by Wearable Technologies Service GmbH, a key player in the European market. This conference provides a platform for experts in this industry and further accelerates the growth of wearable technology in this country. In addition, developments are taking place in the field of self powering wearable devices in the country.
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A large number of developments have been taking place in the wearable technology market in UK. In 2014, Wearable Technology Show was held in London which showcased innovative products in wearable technology. Moreover, the UK show also saw an alternative to Google glass, Optinvent Ora. These augmented reality glasses put a see through screen which is three times larger than the Google Glass. Active developments are also taking place in the field of smart clothing. A UK based textile firm Intelligent Textiles develops electrically active woven fabrics for commercial products ranging from body armor to heated bedding and garments connected to iPods. This company supplies its fabric throughout Europe and the United States. Owing to all these technological developments and new product launches, the demand for wearable technology is expected to rise in UK in the coming years and thus the region is analyzed to grow at a CAGR of 41.8% over the forecast period.
Scandinavian region include three countries namely Denmark, Norway and Sweden. Wearable technology market players in these countries are involved in the development of new wearable products through technical innovations. In Sweden, scientists are developing ways to power wearable devices through blood. These devices will use naturally occurring processes in human body to generate electricity. The energy will be stored in biofuel cells and can be utilized to power medical applications of wearable technology. The developments in Denmark and Sweden are steady however; they are expected to increase with the entry of key players in these counties. Thus, the country is analyzed to witness a CAGR of 43.1% over the forecast period of 2014 to 2019.
For better understanding of the wearable technology market, we have included a detailed analysis of the value chain. A detailed Porter’s five forces analysis has been provided for a better understanding of the intensity of competition present in the market. Major market participants profiled in this report include Google Inc. Microsoft, Sony, Samsung, Nike and Adidas among others.
Wearable technology Market: By applications
- Fitness and Wellness
- Healthcare and Medical
- Industrial and Military
- Smart clothing and smart sport glasses
- Activity monitors
- Sleep sensors
- Smart watches
- Heads-Up displays
- Smart glasses
- Continuous glucose monitor
- Drug delivery
- Wearable patches
- Hand worn terminals
- Augmented reality headsets
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