Garments are usually decorated to enhance the appearance of the final product. Decorated apparel is a technique which is used to design apparel after its manufacturing is done. Decorated apparel is a popular promotional product in the apparel industry. There is a growing trend of decorating t-shirts, caps, hats, shoes, jackets, hoodies, sweatshirts etc. The current trend is t-shirt with a design printed on the front, Polo t-shirts with the logo embroidered on the left of the chest or on the biceps, or a message printed on the sleeves of the jacket. Brand logo on apparel builds the brand recognition. The technology used behind the decoration and cost incurred behind it also plays a significant role in the sales strategy of an apparel brands.
Key factors driving the decorated apparel market are increase in per capita disposable income of individuals, increase in population, new developments in printing technologies, and promotional activities through various online and offline channels. The trend in the apparel industry to customize apparel as per taste and preference of users is one of the important reasons for the popularity of decorated apparel in recent years.
This industry is expanding rapidly in developing countries, and new ventures and acquisitions are emerging every year. This will create huge opportunities in the decorated apparel market in the near future. Lack of standardization and struggle to find embroidery machine operators and automatic screen-press operators are some of the major challenges of the decorated apparel market.
The decorated apparel market can be segregated on the basis of techniques, end-users, and region. In terms of techniques, the decorated apparel market can be divided into screen printing, digital printing, embroidery, dye sublimation, heat transfer, direct-to-garment, and others. Embroidery is one of the most popular decoration techniques in the decorated apparel market, enhancing the appearance of women’s and children’s apparel. It dominated the segment in 2017.
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The specialty of DTG printing is making personalized apparels with a quick turnaround time. It is a very simplest method to print designs directly on the apparel. There is no screen creation and color separation is required in DTG printing. Based on end-users, the decorated apparel market can be bifurcated into men, women, and kids. Women’s apparel is the largest segment in the decorated apparel market. This segment is very diverse in nature. Innovation and growing sense of fashion among women are major growth drivers of this segment.
Prominent players operating in the decorated apparel market are Russel Brands, Gildan Activewear, Downtown Custom Printwear, Hanesbrands, Master Printwear, Advance Printwear, New England Printwear, Lynka Printwear, and Delta Apparel. Key players focus on technological innovation and research and development activities to enhance their presence.