The highly fragmented oral hygiene market is marked with the presence of a large number of big and regional players, facing intense competition, leading to a downward pressure on prices. However, it is worth noting here that an overall increase in demand for toothbrushes, dental floss, tooth paste, mouthwash, denture care products, and breath fresheners will lead to a robust growth in the global oral hygiene market over the coming period.
A major reason behind such projections of growth in the global oral hygiene market over the forecast period is increase in geriatric population. As world population ages rapidly, demand from these products will grow. By 2050, 2 billion people will be aged 60 and above and one in every six will be aged 65 and above. Besides, awareness regarding oral healthcare is increasing due to increase in incidence of mouth related diseases and disorders – an outcome of poor lifestyle choices such as drinking, smoking, and chewing tobacco.
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Additionally, aesthetic dentistry is making way for growth in oral hygiene market, especially in developing economies, in which, thanks to growing disposable incomes, demand for these products is witnessing an upward growth curve. Social media is also playing a notable role in this growth with a higher and more difficult to achieve normal set by its influencers. As teeth and oral aesthetics form an important part of overall looks, market is anticipated to take a high growth curve.
It is noteworthy here that over the next few years, North America would be a prominent regional market owing to an increasing number of people entering the age group of 65 and above. A similar situation of pronounced ageing will be noted in Europe as well. Besides, awareness levels in the two regions are notable. High disposable incomes further the interests of market players. Asia Pacific will be a hotspot of new opportunities owing to increasing spending capacity.