The CFBAI official said that the authority keeps a close check on foods that are advertised to children, and companies carry out self-assessments to show their adherence to the various standards, systems, and procedures that have been implemented. According to the report, the criteria set by CFBAI have led to a number of improvements in advertising standards and ethics for children aged 12 or less, especially in the backdrop of a growing incidence of obesity in that age bracket. Between 2007 and 2013, the use of nutrition standards that are company-specific have been used by the participants.
According to the 2013 figures from the CFBAI’s survey, food and beverage advertisements constituted lower than 25% of all advertisements. The advertisements were sampled during programs aired on the Nickelodeon television channel. A large proportion of these advertisements were by companies that are CFBAI participants, and it was observed that most of these advertisements reported at least one recipe enhancement from the time that the company became a CFBAI member.