Life Style

Mcdonalds

In a hyper-connected world, where consumer attention is fleeting, keeping them engaged with new offerings has become an important strategy for companies operating across industries. In line with it, McDonald has always had something new to offer to its customers. For instance, in 2015 it accepted a longstanding customer demand to have all-day breakfast.  This helped it to resuscitate business yet again. Now once again, McDonald has tweaked its breakfast

Partnership between Puerto Rico and NYC to Promote Tourism

With the aim of encouraging travel and tourism between Puerto Rico and New York City, the tourism marketing agencies for the two destinations have announced a first of its kind partnership. The partnership comes at a time when Puerto Rico can benefit from the transformative power of the tourism sector to accelerate its economic recovery, especially as the Hurricane Maria brought vast damages last year. The official partnership was signed

Media Multitasking Behavior in Humans detrimental to Working Memory

Research into association between media multitasking and memory performance for humans may throw some interesting findings. An understanding of the findings is crucial in the backdrop of media such as smartphones becoming ubiquitous now. Literature on the adverse effect of media multitasking on various areas of cognition abound. However, researchers haven’t been able to reach a definitive association. Having said, a recent review of studies spanning over a decade by

Northern Lights

Northern lights, also known as polar lights or aurora borealis in local parlance, are one of nature’s wonders that can only be seen near the North Pole during its long winters. Given its sheer beauty and drama, it’s on many a travelers’ bucket list. However, much as it may sound “the thing” to see, extreme cold of the North Pole can act as a major deterrent. To make it more

Celebrate New Year

It appears that celebrating New Year’s Eve twice on different days of the year may need time travel. In all likelihood, this makes the event impractical to imagine at present and at least for several years to come. But, hold your breath. This may be possible for 2019, thanks to a luxury package announced by a subsidiary of travel giant Genting Hong Kong. Revelers, especially couples, can now imagine to