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Mcdonalds

In a hyper-connected world, where consumer attention is fleeting, keeping them engaged with new offerings has become an important strategy for companies operating across industries. In line with it, McDonald has always had something new to offer to its customers. For instance, in 2015 it accepted a longstanding customer demand to have all-day breakfast.  This helped it to resuscitate business yet again. Now once again, McDonald has tweaked its breakfast

Partnership between Puerto Rico and NYC to Promote Tourism

With the aim of encouraging travel and tourism between Puerto Rico and New York City, the tourism marketing agencies for the two destinations have announced a first of its kind partnership. The partnership comes at a time when Puerto Rico can benefit from the transformative power of the tourism sector to accelerate its economic recovery, especially as the Hurricane Maria brought vast damages last year. The official partnership was signed

Trump Administration to Protect 102 Million People Suffering From Pre-Existing Conditions

Many as 100 million Americans are living with the medical conditions which are not mentioned in the health insurance program such as Medicare. During the midterm elections of 2018, the voters could cast their ballots to debating with Congress for not repealing the Affordable Care Act (ACA). The ACA which is generally known as Obamacare. If the act repealed, 102 million individuals could have to pay an additional premium to

Media Multitasking Behavior in Humans detrimental to Working Memory

Research into association between media multitasking and memory performance for humans may throw some interesting findings. An understanding of the findings is crucial in the backdrop of media such as smartphones becoming ubiquitous now. Literature on the adverse effect of media multitasking on various areas of cognition abound. However, researchers haven’t been able to reach a definitive association. Having said, a recent review of studies spanning over a decade by

Survey on Programming Autonomous Vehicles Shows Distinct Preferences

A large-scale survey by MIT researchers has shown certain distinct global preferences when it comes to the ethics of autonomous vehicles or driverless cars. They also found regional variations to the broader global patterns. The survey took into consideration more than 2 million online participants from around 200 nations. It banked upon versions of classic ethical conundrum, known as the “Trolley Problem.” The issue entails scenarios in which a vehicle

Northern Lights

Northern lights, also known as polar lights or aurora borealis in local parlance, are one of nature’s wonders that can only be seen near the North Pole during its long winters. Given its sheer beauty and drama, it’s on many a travelers’ bucket list. However, much as it may sound “the thing” to see, extreme cold of the North Pole can act as a major deterrent. To make it more

Celebrate New Year

It appears that celebrating New Year’s Eve twice on different days of the year may need time travel. In all likelihood, this makes the event impractical to imagine at present and at least for several years to come. But, hold your breath. This may be possible for 2019, thanks to a luxury package announced by a subsidiary of travel giant Genting Hong Kong. Revelers, especially couples, can now imagine to

Ford Turns China Business

U.S. automobile manufacturer Ford has recently announced that it is in the process of separating its China facility from the larger umbrella of Asia Pacific operations and turning it into stand-alone operations that will report directly to the global headquarters of the company. This move have been made with the aim of improving growth prospects of the company in China and help drive sustainable value generation. Anning Chen, who was

Influenza Virus

Anti-flu drug from influenza virus is currently under development that to be used in the treatment of contagions and genetic mutations. This study was initiated by the scientist at the Imperial College London with the cooperation of Public Health England. This study found that two or more genetic changes would be required for the virus to create opposition to favipiravir (the antiviral drug which was developed in Japan for the

Auto Dealerships

An increasing number of vehicle dealers in the U.S. are witnessing a visible drop in customer footfall in showrooms and in retail sales of vehicles, hinting that a slowdown in vehicle sales in the country that was augured for a long time has arrived. Scott Adams, the owner of a Toyota dealership in Missouri, states that pull back in business is definitely evident. While the business in September was off