Busy Lifestyle Coupled With Rising Concern Pertaining to Hygiene Drives Flushable Wipes Market

Industry Insights

Convenience of use and disposal, cost, hygiene, and eco-friendly nature are few major factors driving growth of the flushable wipes market across the globe. The flushable wipes are generally used as cleaning wipes, as an alternative to toilet paper. Application of flushable wipes enable the user to dispose the wipes faster without any environmental concerns.

Besides cleaning wipes, product portfolio of flushable wipes is diversifying on the back of widening application range. On the basis of application, flushable wipes is classified into medical, personal care, and cosmetics among others.

Further, personal care wipes are segregated into hygiene wipes, baby wipes, antibacterial wipes, feminine hygiene wipes, and others.

Application of such wipes provides the user with convenience of disposal, coupled with hygienic removal of soiled wipe instantaneously. The factor is responsible for growing adoption flushable wipes in personal care, industrial hygiene, and household sector.

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Feminine hygiene wipes in personal care segment is estimated to exhibit significant growth in forthcoming years. Growth rate is attributed to hygiene factor provided by these wipes, coupled with ease of use.

Antibacterial wipes are widely used for sanitizing shopping trolleys, restaurant tables, or swings in playground to minimize exposure of children against germs. In addition, antibacterial wipes assist in maintain hand hygiene efficiently.

Outbreak of COVID-19 Influence Adoption Rate of Flushable Wipes in Healthcare Sector

Meanwhile, healthcare sector provides wide platform for growth of flushable wipes market. Ease of use and convenience of disposable is major driving factor. These features emphasize on hygiene factor and contain the infection.

Lately, outbreak of COVID-19 has spurred demand for the flushable wipes among other hygiene related items. Since, novel coronavirus is found to be highly transmissible in nature. The main concerns is to prevent spread of the virus. Flushable wipes enable the medical staffs to clean the surface and flush it. This inhibits further spread of the infection to the cleaning staffs or other medical professionals.

Growing demand for flushable wipes from medical sector is anticipated to boost the market growth.

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