Bizzabo, an end-to-end event success platform provider, closed a $27 m Series D funding round. The company provides online tools for corporate event planning, management and marketing. Earlier this year, the use of Bizzabo software reported by publishers rose from 39 in 2016 to today 328. Founded in 2011, Bizzabo has now 120 employees in New York and Tel Aviv.
Viola Growth, Next47, Pilot Growth’s, and Maor Investments participants led the round, bringing total funds to $56 m. With this funding, the Board of Directors of Bizzabo was joined by Rafi Carmeli and and Eran Westman of Viola Growth Partners and Matthew Conan of Next47.
How the Software as a System Platform Works
In addition to a rise in publishing customers, Bizzabo saw its revenue double over the last year. The Bizzabo platform facilitates the creation, management and execution of an entire event life cycle and optimizes ROI by clients. The SaaS automates event tasks in the field of email, social media and web marketing, and contact management.
There is also an increasing amount of data play which allows event organizers to analyze data to gain additional registrations. This further boost revenues and improve the general experience of the participants. For example, a conference attendant can receive recommended sessions, business presentations, and even sponsored offers based on interests and intentions expressed before, during and after the conference.
Inbound, SaaStr, Forbes, Dow Jones, Gainsight, and Drift form Bizzabo’s most well – known customers. In the meantime, the total worth of the event management area is $ 500 trillion.
