Pasta is a primary cuisine of Italy, however with the growing time it has made way to households in several countries. This is mainly because of its quintessential taste and pleasant appeal and thus it has become a staple food for many people. However, one factor which has always hampered the vast adoption of the food is unhealthy in consumption as the food is made of all purpose flour. To overcome this, bean pasta is introduced in the market. With more and more people preferring for pasta as a regular food, the popularity of pasta is expected to rise vigorously in the few years and hence offering a boost to the growth of the global bean pasta market in the coming few years,
Some of the other factors which are expected play a vital role in the growth of the global bean pasta market are-
- Bean pasta is famous for its exotic taste and flavours along with this it is easy to store and simple to cook. Increasing need to reduce cooking time because of the significant rise in working female is a strong factor expected to drive the bean pasta market.
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- Bean pasta is easy to cook and palatable life is making people to curtail upon many time consuming activities including cooking. Further, surging demand for convenience foods coupled with the consumer acceptance & preference is another factor expected to fuel the global bean pasta market.
- Further factors such as hectic lifestyles, rising number of working women and minimal cooking labour required to cook bean pasta is a major drivers encouraging the growth of the global bean pasta market.
- Other factors such as changing lifestyles, low product cost, growing urbanization, wide variety of flavours and flexibility of food according to regional taste is anticipated to maintain an unfailing demand for bean pasta in the coming few years.