Pragati Pathrotkar

Pragati Pathrotkar is a specialist in search engine optimized (SEO) content with a wealth of experience gathered from working in leading market research firms. Currently, she is the Team Lead for the SEO department at Transparency Market Research. In the said role, she has actively contributed to building a winning content strategy leveraging right keywords, link building, market research and analysis, and competitor analysis. Pragati has a Bachelor’s Degree in Computer Science from Nagpur University and a Master’s degree in Business Administration.

eye makeup

The Gen Z and millenial consumers are extremely techno-savvy. These consumers also depend on free-to-air digital marketing channels and their peers to make purchasing decisions. Keeping this in mind, L’Oréal Paris has unveiled a new influencer-minded marketing strategy recently. This announcement would atleast turn a few heads in the global eye makeup market. The company made the marketing announcement on February 13, with a pack of various photo-editing filters on


The idea of combining games with education is nothing new, as today’s generation is growing up playing many popular games. With rapid technological advancements today’s educational games are also changing their shapes. Nowadays such educational games are solely based on building children own virtual worlds. Here’s come Roblox. It is basically a platform of coding, integrated with best VR apps for learning virtual reality for children. Moreover, this platform also


Stellenbosch University’s pollination biologist has come up with a new idea of using quantum dots to individual pollen grains. These quantum dots help the scientist to track pollen grains, mostly carried by the insects. Therefore, it would also aid the scientists to determine the whole pollination process of a flower. However pollination scientists are concentrating more on transferring pollen by a pollinator. Their aim is to know – whether the

Luxury Packaging Market: Demand for Personalized Packaging Bestows Growth

Personalizing products and services has become an integral part of most businesses across the globe. It helps connect with the consumers better and thus drives the demand for the products. A direct byproduct of this is luxury packaging. Personalized packaging of products to garner the interest of consumers is fetching immense popularity in the last few years. With this, the global luxury packaging market has also gained importance over the

A New Approach Required To Handle Conflicts over Drug Prescription

Leaving infectious diseases untreated is encouraging usage of the antibiotics. Additionally, poor regulations for antibiotic supply hamper efforts for reducing usage of antibiotics mainly in developing countries. The study in Trials suggests these findings from a research by a team at the University of Warwick. Dr. Marco J Haenssgen demonstrates the impacts of contextual factors on clinical trials. The study suggests that factors such as health policies have an impact


Meditation is becoming popular in the U.S. and across the world. As a result, Calm, a meditation app has become a unicorn company today. The development comes after the seven-year-old company received US$ 88 million in Series B funding. Further, the funding came from TPG Growth, CAA, Sound Ventures, and Insight Venture Partners. The rising popularity of meditation from 4.3% in 2012 to 14.2% in 2017 is a strong representation


Imagine it’s a family get together, and you are cherishing those lovely memories of childhood with your cousins. But, there is one who struggles to hear what you say. Doesn’t she deserve to enjoy as much as you are? Certainly. However, when you wonder how you could help her, Google brings the answer to it. The tech giant is launching two Android applications that will convert speech into text and


All your life, you must be traveling to several places. But, what makes your brain remember only a few of them? Ever wondered? Scientists at Columbia University find that a certain type of cells in our brain decide which places are important. Thus, helping us remember the route only to these locations. As a result, the scientists feel that this breakthrough could also help them find answers to psychiatric disease


Robots are getting even more close to humans. For decades, science fiction has visualized robots to be self-aware that may soon be reality. Human capabilities to imagine themselves in diverse situations is unique. Their imagination allows them to imagine future situations such as taking a stroll on the beach on a sunny day. They can recall past experiences and reflect upon to learn for the future. Humans and animals, however,


The retail sector creates news every now and then. In a recent development, giant retailer Walmart pulls off retailing through Google Express. On the other hand, in the voice shopping space, Walmart focuses to develop its business-specific action for Google Assistant. In addition, the giant retailer also withdraws from Google’s Shopping Actions service launched in March 2018. Walmart and Target are founders and partners of the Shopping Action service. Walmart