Yahoo Acquires NYC-Based Start Up Wander to Boost its Mobile App Presence

Internet giant Yahoo has announced the acquisition of Wander, a startup that is most popular for its ‘Days’ iOS app. With this latest acquisition, Yahoo hopes to further consolidate its mobile app offerings. The company has been on an acquisition spree, picking up companies and startups that are aligned with its growth plans. While the companies did not disclose the financial details of the deal, analysts put this figure above USD 10 million.

Wander is a start up based on New York City, and its application ‘Days’ is used by thousands of users to gather pictures taken on their iPhone during the whole day in one place, and share them with others—akin to a daily visual diary comprising pictures.

Yahoo already has an office dedicated to mobile and emerging products in New York City, and the Wander team will henceforth work at that location. This Yahoo office has also been entrusted with the task of redesigning flagship products such as Yahoo Mail, Flickr, and Weather.
According to sources, the acquisition of Wander by Yahoo will not bring about any changes to the way the app works, and it will continue to function as it did before. This was corroborated by the company on its blog as well.

According to the blog post by Wander, its team will continue to work in its earlier capacity as a startup, except for the fact that it will now be under the purview of a larger organization. The team is apparently also working on some new and interesting projects that it refused to divulge at this point.

Ever since Marissa Mayer took charge of Yahoo in 2012, she has been aggressively spearheading a buying spree, adding nearly 30 start ups to the company’s portfolio ever since. With this strategy, Yahoo intends to register a stronger presence in the handheld devices apps sector.

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